Chris Clark
4 min read
A fresh pair of Adidas kicks might leave you light on your feet. Your wallet may feel the same.
The German footwear giant, which makes the popular Samba, Stan Smiths and carbon-plated racing shoes setting running records across the globe, is warning customers that U.S. tariffs on imports from China and other Asian countries will drive the cost of its shoes higher.
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Even as the company announced better-than-expected first quarter earnings, CEO Bjørn Gulden said Adidas will cost more in the U.S.
“Although we had already reduced the China exports to the US to a minimum, we are somewhat exposed to those currently very high tariffs,” Gulden said. “What is even worse for us is the general increase in US tariffs from all other countries of origin.”
He added that Adidas cannot currently make its shoes in the U.S.
Tariff headaches aren’t exclusive to Adidas, which co-signed a letter with bitter rival Nike and other shoe brands asking President Trump for a tariff exemption.
“Many companies making affordable footwear for hardworking lower and middle-income families cannot absorb tariff rates this high, nor can they pass along these costs,” the letter stated.
“Without immediate relief from the reciprocal tariffs they will simply shutter.”
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Like Adidas, other industry leaders are making public-facing announcements that they are raising their retail prices due to the Trump administration’s tariffs.
Fashion-focused platforms Shein and Temu, which rely heavily on inexpensive Chinese imports, each posted statements on their websites about price hikes, directly citing increased operating costs from tariffs.
President Trump introduced tariffs to push back against perceived unfair trade practices from China and other nations — and to encourage multinationals to set up factories in the U.S.
“Bring your factory here,” Treasury Secretary Scott Bessent said in a recent interview with Tucker Carlson.
