Marco Aquino
5 min read
(Refiles with new headline)
By Marco Aquino
PISCO, Peru (Reuters) -In Peru's Pisco Desert, rows of blueberry bushes towering as much as two meters high stretch towards the horizon, finally giving way to sand dunes. Traditional blueberries need chilly nights to bring fruit, but genetic innovations have created varieties like Eureka Sunset that can grow in this kind of arid landscape some 250 kilometers (155 miles) south of Lima. For more than a decade the healthy berries have rolled north to U.S. supermarket shelves, but there is a rival buyer in town: China.
Growers in Peru are looking for new markets as production rises and their best customer, the United States, is waging a trade tariff war on partners around the world. China has insatiable demand and has built a huge new port near Lima that cuts shipping time across the Pacific in half.
"There will be a rebalancing of export share to different markets," said Miguel Bentín, general manager of major producer the Valle y Pampa farm, which began production in 2012 when the blueberry harvest was a tenth of the size it is today.
The desert has long been a source of grapes made for Pisco brandy, the base for Pisco Sour cocktails, but blueberry growers have transformed the landscape by drilling wells up to 100 meters (328 feet) deep to find water for the crops and bringing in workers to care for them.
Now, Bentin says, they are looking for new buyers. "The full potential of the Chinese market for our products has not yet been fully realized," Bentín told Reuters at the farm.
Valle y Pampa typically ships 60% of its blueberries to the United States and the rest to Europe. This year, though, it is planning its first big China shipment to mitigate the impact of a 10% U.S. tariff on all goods from Peru.
Peru overtook Chile in 2021 as the world's largest exporter of blueberries and the sector has been adding new markets, according to half a dozen ministers, farming and export officials, and government presentations seen by Reuters.
"The search for new markets in Asia, Europe and Oceania (Australia) for agricultural exports has intensified," Peru's Foreign Trade and Tourism Minister Úrsula León said in mid-May, explaining that U.S. tariffs could slow the deep purple fruit's booming rise that boosted Peru's exports by some $2.3 billion last year. Production during the 2025-2026 harvest is expected to grow by 25% to 400,000 tons.
"If the U.S. tariff measure is maintained, there would be a drop in shipments, especially in the agricultural, textile and mining sectors," added León following a meeting with the Trump administration. She named India, Indonesia and China as markets with growth potential. Peru is negotiating to end U.S. tariffs, which it says breach a free trade agreement.
