Sristi Suman Jayaswal

Thu, Jun 26, 2025, 4:15 AM3 min read

In today’s artificial intelligence (AI) arena, agentic platforms are becoming the new operating systems for enterprise growth, and Salesforce (CRM) is not watching from the sidelines. The customer relationship management (CRM) giant is back in the spotlight as it has unveiled Agentforce 3, an upgraded version of its AI agent platform, designed to give enterprises greater control and visibility as adoption rapidly grows.

The latest update introduces a new Command Center and support for the Model Context Protocol (MCP), enabling seamless integration with services like Amazon’s (AMZN) Bedrock, Alphabet’s (GOOGL) Google Cloud, PayPal (PYPL), and Box (BOX). Starting in July, Agentforce will support additional large language models, including Anthropic’s Claude, with Google’s Gemini to follow later in 2025 for more customizable AI solutions.

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As Salesforce continues to double down on innovation, is now the moment to lean in, or should investors stay on the sidelines, buckled in for the next move?

Incorporated in 1999, San Francisco-based Salesforce (CRM) is a leading global provider of cloud-based CRM software. Its market cap stands at $191.7 billion, reflecting its status as one of the most valuable enterprise software companies globally. With its comprehensive platform, innovative technology, and scalable business model, Salesforce remains at the forefront of enterprise digital transformation.

Salesforce’s shares have struggled in 2025, declining 19.9% on a YTD basis, largely due to investor worries over the timing and profitability of its ambitious AI push. Moreover, cautious enterprise spending amid macroeconomic uncertainty and competition from established cloud providers has contributed to the decline. Still, zoom out, and it’s up 11% over the past 52 weeks, a reminder of its longer-term resilience.

Salesforce kicked off its fiscal 2026, releasing a solid Q1 earnings report on May 28, generating $9.8 billion in revenue, up 8% year over year and edging past the Street’s expectations. Subscription and support revenues mirrored this growth, also climbing 8%, while the company’s remaining performance obligations stood at $29.6 billion, signaling solid future bookings.