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Citi Remains Bullish on Alphabet (GOOG), Citing Personalization Efforts, Valuation

Larry Ramer

1 min read

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Citi today kept a $200 price target and a Buy rating on Alphabet Inc. (NASDAQ:GOOG) stock, citing the tech giant's efforts to make its products more personalized and what the bank sees as the stock's attractive valuation.

Alphabet Inc. (NASDAQ:GOOG) recently asserted that it's committed to making its products more personalized, Citi reported, To achieve this goal, the tech giant is creating more personalized "agentic" AI across several of its products, and it has also introduced  personalized, AI-powered glasses, the bank stated.

The personalization initiatives will stabilize the growth of GOOG's core Search business, Citi contended.

Alphabet Inc. (NASDAQ:GOOG)'s main Search and Other unit is changing hands for less than ten times its expected 2026 EBIT, according to Citi. As a result, even given the increased competition that GOOG is facing, the unit is undervalued, the bank contended.

In the last month, the stock has gained 5%, while it has sunk 12% in the last three months.

While we acknowledge the potential of GOOG as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an AI stock that is more promising than GOOG and that has 100x upside potential, check out our report about this cheapest AI stock.

READ NEXT: 20 Best AI Stocks To Buy Now and 30 Best Stocks to Buy Now According to Billionaires.

Disclosure: None. This article is originally published at Insider Monkey.