Online food ordering and delivery platform DoorDash has concluded the acquisition of the hospitality software provider SevenRooms.

The US-based food delivery company states that the deal will bolster in-store sales, customer relationships and profitability for merchants by adding SevenRooms' CRM, reservations and guest experience tools to the DoorDash commerce platform.

In May 2025, DoorDash agreed to acquire New York City-based SevenRooms for $1.2bn and UK competitor Deliveroo for £2.9bn ($3.8bn).

SevenRooms will benefit from DoorDash's scale, resources and global reach.

The company’s leadership will join DoorDash to further develop its offerings.

DoorDash vice-president of strategy and operations Parisa Sadrzadeh stated: “We’re building a platform that makes it easier for local businesses to grow — whether that’s through delivery, pickup, reservations or in-person hospitality.”

“These capabilities reflect DoorDash's focus on empowering local businesses to deepen their relationships with customers, however they choose to connect - whether that's going out, ordering in or engaging through a merchant's own online stores. With SevenRooms, we will be able to keep supporting an open, partner-friendly ecosystem.”

SevenRooms co-founder and head Joel Montaniel stated: “We’re excited to accelerate our mission to help hospitality operators around the world understand their guests, build deeper relationships and grow their businesses sustainably.”

“Together with DoorDash, we’re providing restaurants and hospitality businesses with the tools to own their guest experience, grow their customer base and thrive both inside and outside their four walls. With shared core values, we’re energised for our shared future as we bring continued innovation to market faster through a merchant-centric approach.”

The acquisition comes shortly after DoorDash purchases ad tech startup Symbiosys for $175m, aimed at expanding its offsite advertising capabilities.

Symbiosys offers a self-serve platform that allows advertisers to launch campaigns across channels including search, social, and display, while leveraging DoorDash's closed-loop measurement system.

"DoorDash purchases hospitality tech company SevenRooms" was originally created and published by Verdict Food Service, a GlobalData owned brand.

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