Argus
•
May 23, 2025
Williams-Sonoma, Inc.: Innovation and strong operations continue
Sector(s)
Consumer Cyclical
Summary
Williams-Sonoma Inc. is a leading specialty retailer of products for the home. The San Francisco-based company operates 517 retail stores under the Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm and Rejuvenation nameplates, with approximately 20 stores in Canada, 19 stores in Australia and two in the UK. WSM has franchises in the Middle East, the Philippines, Mexico, South Korea and India. The company operates e-commerce websites and direct-mail catalogs that allow shoppers to purchase products from these brands plus Mark and Graham. The company has outlet stores that are included in the store count above. In fiscal 2025, e-commerce revenues accounted for approximately 66% of the company's $7.7 billion in sales. The total selling area was about 3.8 million square feet. The average store was 11,400 square feet, with the flagship brand averaging 6,900.
The company's fiscal year ends
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Analyst Profile
Chris Graja, CFA
Senior Analyst: Retail
Chris covers the Consumer sector for Argus. He was the #1 Stock Picker in the Household Durables sector, winning the 2019 StarMine U.S. Analyst award from Refinitiv. He was the #1 Stock Picker in Food and Staples Retailing, winning back-to-back U.S. Analyst Awards in 2015 and 2016. He received a prestigious Volunteer of the Year award from the New York Society of Security Analysts in 2000. Prior to Argus, Chris spent 16 years at Bloomberg Financial Markets. He was the Director of Training and a Senior Researcher for Bloomberg’s research division before joining the new Bloomberg magazine as Technical Studies Editor in 1993. He rose to Executive Markets Editor of the publishing group. Chris co-authored the book “Investing in Small-Cap Stocks,” which was published in three U.S. editions, an audio book, and two Chinese editions. Chris earned an MBA from Rutgers University. He is a CFA charterholder.
