Ahad Tariq
2 min read
In This Article:
Magnite, Inc. (NASDAQ:MGNI) and Amazon Publisher Services (APS) announced on Monday that they will begin a deeper streaming TV collaboration through APS' Transparent Ad Marketplace (TAM) and Magnite’s SpringServe.
Magnite, Inc. (NASDAQ:MGNI) is an independent sell-side advertising company in the United States. Its platform offers applications and services for sellers of digital advertising inventory, or publishers that own and operate CTV channels, applications, websites, and other digital media properties to manage and monetize their inventory.
A marketing manager examining a publisher's digital inventory on a laptop.
The recently published "Gauge" report by Nielsen revealed streaming services (such as Amazon) continued to gain momentum in terms of viewership against traditional TV/cable platforms (44.3% market share and 45% respectively). This collaboration enables publishers to tap into premium and growing demand from Magnite on Amazon devices while expanding Magnite’s access to streaming TV inventory through APS on Fire TV. Sean Buckley, President, Revenue at Magnite, added:
“By developing the custom integration, we’re able to more comprehensively connect advertisers to premium streaming inventory across Fire TV devices.”
In 2016, MGNI and APS launched the Transparent Ad Marketplace. Later in 2024, MGNI became one of the first to join Amazon Ads’ Certified Supply Exchange Program. Scott Siegler, Director of Amazon Publisher Services, spoke about the history of the two companies and this natural evolution:
“Expanding our work with Magnite was the natural evolution in our dedication to bring incremental demand to publishers through interoperable solutions”.
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Disclosure: None.
