Vardah Gill
2 min read
In This Article:
The Coca-Cola Company (NYSE:KO), in partnership with Adobe, has launched Project Fizzion—an innovative design intelligence platform that reimagines traditional brand guidelines as smart, flexible assets.
This new system allows creative teams to generate content up to ten times faster while maintaining quality, originality, and brand integrity. Though still in its pilot stage, Fizzion reflects a forward-looking approach to scaling brand consistency without sacrificing creative control.
The Coca-Cola Company (NYSE:KO) runs one of the most intricate marketing systems globally, making it challenging to consistently deliver creative content that’s both brand-aligned and locally relevant. Fizzion aims to solve this by acting as a design-first AI tool that supports—rather than replaces—human creativity. It learns from designers as they work within Adobe Creative Cloud tools like Illustrator and Photoshop, capturing their design choices and converting them into machine-readable StyleID. This allows brand guidelines to be automatically applied across various formats, platforms, and markets. Rapha Abreu, Global Vice President of Design, made the following comment about this development:
“With Fizzion, our design elements become smart. Logos, type, imagery—brand guidelines now live intelligently inside them. Each asset understands how it should behave, adapt, and scale across any context. This is about embedding AI at the heart of our brand system so creativity can move faster, without losing its soul.”
In addition to its commitment to innovation, The Coca-Cola Company (NYSE:KO) is also a financially healthy company. The company’s sound financial position is reflected in its impressive 63-year history of increasing dividends. It pays a quarterly dividend of $0.51 per share and has a dividend yield of 2.83%, as of May 18.
While we acknowledge the potential of KO to grow, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an AI stock that is more promising than KO and that has 100x upside potential, check out our report about this cheapest AI stock.
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Disclosure. None.
