Angela Velasquez
2 min read
Re&Up is setting new standards in circularity.
The textile-to-textile recycler has become the first company in the textile industry to be C2C Certified Circularity for all products by the Cradle to Cradle Products Innovation Institute.
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The Sanko Group venture announced that its Next-Gen Recycled Cotton (Pre-Consumer) and Next-Gen Recycled Cotton (Post-Consumer) achieved C2C Certified Circularity at Platinum level. The company’s textile-to-textile recycled polyester chips was awarded C2C Certified Circularity at Silver level.
These levels recognize recycled content and Re&Up’s full-system approach to circularity—from sourcing and traceability to infrastructure compatibility and reuse pathways.
Ebru Özküçük Guler, Re&Up’s chief sustainability offer, said the certifications reflect the “robust technology of our approach and our commitment to creating solutions that don’t compromise on quality, scale, or impact.”
Cradle to Cradle Products Innovation Institute introduced C2C Certified Circularity in 2024. The tool evaluates whether a product is intentionally designed for continuous, safe, and high-value reuse. This assessment is conducted by Eco Intelligent Growth, an accredited third-party assessor. The assessment looks at the percentage of compatible materials for recycling, end-of-life recovery systems, publicly available circularity data and cycling instructions, effective integration of recycled content and chemical safety.
To achieve Platinum level, the product must meet several criteria, including the identification of at least two intended cycling pathways for both the product and its materials. Additionally, the percentage of recycled and/or renewable content—measured by weight—must reach the highest level that is technically feasible.
To achieve Silver level, partnerships for the recovery and processing of the product must be in place. Furthermore, the percentage of recycled and/or renewable content—by weight—must meet or exceed industry averages or align with established best practices.
“The Product Circularity category is designed to separate ambitious claims from proven impact,” said Nienke Steen, director of apparel, textiles and footwear at the Cradle to Cradle Products Innovation Institute. “Re&Up has demonstrated that its fiber production is not just compatible with circularity, it’s purpose-built for it.”
In March, Re&Up and Puma signed a letter of intent to scale to scale textile-to-textile recycling and reduce reliance on virgin materials across the athletic giant’s supply chain. Since launching in 2023, Re&Up has been used throughout Isko’s denim collections.
