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AI-driven strategies bring institutional trading to retail investors

Alp Gasimov

2 min read

AI-driven strategies bring institutional trading to retail investors originally appeared on TheStreet.

In an interview with TheStreet Roundtable, Shishu Bedi, president and CEO of Option Circle, laid out how artificial intelligence is transforming retail trading. “Option Circle is an AI-driven automation platform where we are incorporating institutional-grade strategies only available to the retail investors,” Bedi said — underscoring the startup’s mission to bring hedge-fund-level tools to everyday traders.

The platform begins by asking users about their goals and experience. According to Bedi, “We gather information about user objectives and focus.” From there, AI matches individuals with income-oriented, momentum or hedging strategies that fit their risk profiles.

Once a user licenses a strategy, they can “start pretty much executing their strategies in 15 minutes” via one-click integration with their brokerage account. No deep knowledge of option Greeks is required — the AI handles the heavy lifting.

Bedi noted that the company has spent five years developing the underlying technology and holds 21 patent-pending innovations. “And we’ve been working on this platform for nine months just to make it more intuitive,” he added — highlighting a recent overhaul of the user interface to simplify complex workflows.

Beyond serving novices, Option Circle also functions as a marketplace for professional traders. Experienced algorithm designers can publish proprietary strategies and earn fees when retail users license them.

Bedi explained that pro traders “can actually get the fruits of their labor,” turning successful algorithms into a new income stream.

Option Circle’s platform spans stocks, ETFs, Bitcoin, crypto indexes and crypto-focused equities like Marathon Digital and MicroStrategy, with futures support expected soon.

By centralizing strategy development, licensing and execution under one AI-powered roof, Option Circle aims to close the gap between institutional and retail trading.

Looking forward, Bedi says the team will continue refining its AI models and expanding asset coverage.

As retail traders increasingly seek automated, data-driven tools, Option Circle’s AI focus could mark a turning point in how individual investors engage with the options market.

AI-driven strategies bring institutional trading to retail investors first appeared on TheStreet on Jun 16, 2025

This story was originally reported by TheStreet on Jun 16, 2025, where it first appeared.