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lululemon athletica inc. (LULU): I “Misjudged” The Firm, Says Jim Cramer

Ramish Cheema

3 min read

In This Article:

lululemon athletica inc. (NASDAQ:LULU) is one of the Jim Cramer Says People Are Getting “Happier” & Discusses These 11 Stocks.

lululemon athletica inc. (NASDAQ:LULU) is a Canadian retailer that sells athletic apparel and associated products. The firm’s shares are down by 36% year-to-date primarily on the back of a massive 20% drop in June. lululemon athletica inc. (NASDAQ:LULU)’s shares sank after the firm warned about the impact of tariffs and added that it would have to raise prices. In his previous remarks about the company, Cramer discussed the quarter in detail and lamented that he had believed lululemon athletica inc. (NASDAQ:LULU) would be in a better place. This time around, he maintained his opinion and added that his evaluations of the firm’s competition were also incorrect:

“I think I misjudged LULU, I misjudged the competition.”

lululemon athletica inc. (LULU): I "Misjudged" The Firm, Says Jim Cramer

lululemon athletica inc. (LULU): I "Misjudged" The Firm, Says Jim Cramer

A store employee in an athletic apparel store restocking merchandise.

Cramer’s previous comments about lululemon athletica inc. (NASDAQ:LULU), made ahead of June’s quarter report discussed the firm in detail:

“[The stock] sold off some more after Liberation Day because Lulu has a huge manufacturing presence in Vietnam, which was set to be hit with a 46% tariff…. Once those reciprocal tariffs got delayed, Lulu was able to mount a comeback. But can this rebound continue? I’m cautiously optimistic. I’m going to tell you why. First, I’m still hopeful that the tariffs on Vietnam won’t end up being anywhere near that 46% level that was announced on Liberation Day…