Timothy Inklebarger
3 min read
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Instacart announced Wednesday it promoted its chief business officer, Chris Rogers, to succeed Fidji Simo as chief executive officer, effective Aug. 15.
Simo, who announced on May 8 she’s leaving the last-mile delivery company to become
CEO of OpenAI Applications, will remain chair of the board at Instacart.
Rogers joined Instacart in 2019 and currently oversees retailer relationships and expansions, ad sales, research and development, partnerships, mergers and acquisitions, Instacart Business, and Instacart Health.
"Over the last four years, we’ve transformed Instacart into a growing, profitable, leading technology platform that’s helping reshape the grocery industry. We’re building a generational company at the intersection of technology and food, and Chris is the right leader for our next chapter. He brings the kind of vision, operational excellence, and customer obsession that will help Instacart play an even bigger role in people’s lives—and I couldn’t be more excited to see how Chris scales the company’s impact from here," Simo said in the press release.
Simo assumed the CEO role in August 2021, following a 10-year stint at Facebook. She served as vice president and head of Facebook App for her last two-and-a-half years at the social media company. In that role she oversaw the company’s various app features, including News Feed, Stories, Groups, Video, Marketplace, Gaming, News, Dating, Ads, and more.
Rogers said in the press release that the San Francisco-based delivery company is “transforming the future of grocery shopping, but more importantly, we’re helping people solve real, everyday needs.”
Rogers joined Instacart after nearly 11 years at Apple, where he served as managing director of Apple Canada. In that role, Rogers drove iPhone adoption in the market. He began his career at Procter and Gamble, where he oversaw relationships with Canadian grocers.
He sits on board for data, analytics, and insights provider Spins, as well as the board of the Ad Council, a nonprofit organization that drives public service campaigns on social issues.
Rogers said in a blog post Wednesday that Instacart’s “vision and strategy aren’t changing.”
“And we’ll invent the future of grocery with our partners by continuing to invest in cutting-edge enterprise tools and technologies, as well as enhance our leading advertising ecosystem—both of which empower retailers and brands to scale, grow and meet the evolving needs of their customers,” Rogers wrote.
