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BofA Trimmed Lululemon Target to $370, Should Have Lowered the Buy Rating

Habib Ur Rehman

1 min read

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BofA Securities has lowered its price target on Lululemon (NASDAQ: LULU) from $400 to $370 while maintaining a Buy rating a couple of weeks ago. The revision followed updated guidance from the company, which kept its fiscal 2025 sales forecast intact but trimmed its earnings outlook by 2.5%. The new EPS range stands at $14.58 to $14.78.

The adjustment was supposed to show expected pressure from tariffs and a slightly more promotional retail landscape. Tariffs are forecast to reduce margins by 40 basis points this fiscal year, with a sharper 60 basis point hit expected in Q2. Mitigation efforts are slated to start in the second half.

BofA Securities lowers Lululemon stock price target to $370

BofA Securities lowers Lululemon stock price target to $370

Despite the earnings revision, BofA remained upbeat on the company’s broader trajectory. Sales plans are reportedly on pace, and early product launches have shown promise, with more scale expected in the coming months. Management also plans targeted price hikes and sourcing improvements to protect margins.

LULU shares lost 30% of their value since BofA's call and currently trade at a trailing P/E of 15.

While we acknowledge the potential of LULU as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an extremely cheap AI stock that is also a major beneficiary of Trump tariffs and onshoring, see our free report on the best short-term AI stock.

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Disclosure: None.