GlobalData

Mon, Jun 2, 2025, 7:12 AM2 min read

PureHealth, an United Arab Emirates-based hospital and health insurance group, has announced the expansion of its insurance arm, Daman, into the property and casualty (P&C) segment.

The move represents a diversification of services for the company, which has been focused on health insurance.

As part of this evolution, Daman will adopt a new legal name, The National Insurance Company – Daman.

The National Insurance Company – Daman chairman Khaled Binshaiban Almheiri commented: “For nearly two decades, Daman has set the benchmark for health insurance in the UAE. This evolution marks a pivotal chapter – expanding our focus to offer a broader range of insurance solutions while maintaining the same rigour, trust and customer-first mindset our members know and value.

“By protecting individuals, businesses and assets, we are proud to play a central role in supporting the UAE’s vision for sustainable well-being and long-term economic resilience.”

As PureHealth’s insurance arm, Daman currently provides coverage to over three million members through a network of more than 3,000 healthcare providers.

Daman will utilise AI-powered underwriting and claim settlement processes to support its entry into the P&C insurance market and emphasised its multilingual service infrastructure as part of its expansion strategy.

The insurer will maintain the Daman brand and plans a phased introduction of its new P&C offerings to ensure continuity of its health insurance clientele.

PureHealth CEO Shaista Asif said: “Daman’s evolution reflects PureHealth’s broader strategy to create a fully integrated healthcare and insurance platform that drives better customer service and long-term value creation.

“Expanding into the Property and Casualty segment enhances portfolio diversification, supports risk management across sectors, and reinforces our commitment to shaping a future-ready ecosystem aligned with the UAE’s economic and social development priorities.”

"PureHealth’s Daman forays into P&C insurance space " was originally created and published by Life Insurance International, a GlobalData owned brand.

The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.