GlobalData
2 min read
Walko Food Company, an Indian ice cream and dessert maker, has acquired Meemee’s Ice Creams for an undisclosed sum.
In a statement, Pune-based Walko said the deal “marks its entry into India’s dynamic artisanal dessert market, further strengthening its portfolio of innovative, handcrafted offerings”.
Walko told Just Food the deal “further accelerates this momentum”.
Meemee’s, founded in Mumbai, offers ice cream brands such as Toasties, Tubsters and Roley’s.
By adding Meemee’s into its portfolio, in a statement Walko said it aims to “deepen its urban footprint and accelerate its growth in emerging direct-to-consumer (D2C) channels in the initial phase”.
The company’s “strong connect with younger, urban consumers, is a perfect fit with our vision of delivering innovative, handcrafted desserts,” Walko told Just Food.
Walko Food Company director Raj Bhandari said: “This acquisition is a strategic step towards dessert consumption. As consumer preferences shift toward authenticity and experiential indulgence, Meemee’s youthful energy and innovation-first approach align seamlessly with our vision.
“With Walko’s pan-India presence, digital-first distribution model and R&D strength, we are confident to offer an unforgettable dessert experience for the consumers.”
Meemee’s founder Meha Agarwal added: “Partnering with Walko has been an important step for Meemee’s. Walko’s vision and distribution expertise allows us to focus on crafting innovative flavours while reaching freezers and hearts across India, delighting dessert lovers.”
Walko, which has a presence in over 100 cities in India, believes it is “well-positioned” to support Meemee’s in tap into the country’s ice cream market.
Founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, Walko’s portfolio of brands includes NIC Ice Creams, Grameen Kulfi, and Mimo Ice Creams. India is its sole market.
These brands are available through local retail stores and platforms such as Swiggy and Zomato, as well as quick delivery services like Zepto and Blinkit.
The group is backed by investors including Singapore-based venture capital firm Jungle Ventures and Indian banking group JM Financials.
"India’s Walko Food Company acquires Meemee’s Ice Creams " was originally created and published by Just Food, a GlobalData owned brand.
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