nickthomas2@benzinga.com
4 min read
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The cryptocurrency market is experiencing what analysts describe as multiple “greenshoots” that could propel sustained growth throughout 2025, driven by expanding global adoption, supportive policy shifts, and evolving investor behavior patterns that signal a maturing asset class.
Based on survey data from over 7,000 consumers across six major markets, cryptocurrency ownership has risen across all surveyed geographies, with Europe leading the charge. The UK posted the most dramatic increase, jumping from 18% to 24% ownership year-over-year—a 33% surge that outpaced all other regions. Singapore maintains the highest ownership rate at 28%, followed by the UK’s 24%, indicating robust institutional infrastructure in these jurisdictions.
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This broad-based expansion marks a significant departure from the modest growth following 2022’s market correction, suggesting crypto has moved beyond early adopter phases into mainstream consideration.
The Trump administration’s embrace of cryptocurrency represents a watershed moment for digital assets. Key initiatives including the Strategic Bitcoin Reserve and pro-innovation Securities and Exchange Commission reforms are generating tangible market confidence, with 23% of non-crypto owners in the U.S. reporting increased faith in cryptocurrency’s value following these policy announcements.
This political support extends beyond symbolism to practical regulatory clarity—historically a primary barrier to institutional adoption and mainstream acceptance.
Perhaps the most surprising development is memecoins serving as a significant entry point for new investors. Survey data reveals 31% of U.S. investors who own both memecoins and traditional cryptocurrencies purchased memecoins first, with similar patterns in the UK and Australia (28% each).
This challenges conventional assumptions about market sophistication. Crucially, 94% of memecoin owners globally also hold other cryptocurrency types, suggesting these assets function as an effective “onramp” rather than a destination category.
