John Paul Hampstead
5 min read
In a major advancement for global supply chain technology, project44 has launched Movement, a comprehensive Decision Intelligence Platform that transforms how businesses manage their supply chains.
Project44 has spent years painstakingly stitching together a web of APIs connecting thousands of supply chain participants. The major challenge faced by customers of real-time visibility data had always been how to operationalize what could quickly become overwhelming quantities of fast-changing information. Movement solves for this by empowering AI agents to clean data, then communicate and act at the operational level, including booking shipments and performing complex reroutes, all while keeping stakeholders informed.
Movement represents a fundamental shift in supply chain management philosophy, moving “beyond mere ‘features’ or ‘visibility’ to focus on execution, outcomes, and transformation,” said project44 CEO Jett McCandless in an email to FreightWaves.
The platform is built on a four-layered framework: Connect, See, Act, Automate. This architecture deliberately pushes beyond visibility to enable action and automation, ultimately working toward what project44 describes as “self-optimized logistics” through “adaptive, automated actions at scale.”
During the company’s Velocity event held in Chicago last week, McCandless emphasized this strategic direction: “In the past ten years, project44 has built the foundation necessary for today’s AI advancements. In simplest terms, our team has built the ability to connect, see, act, and automate.”
The development of Movement involved expanding API connectivity to over 5,000 companies, a technically complex undertaking that required solving major challenges in global logistics data management. The platform addresses these challenges through an API-first architecture that includes both “hard” APIs (direct carrier integrations) and “soft” APIs (voice and messaging agents).
This extensive connectivity has resulted in impressive metrics: 1.2 billion shipments processed annually, a 246,000+ global carrier network, and 256+ integrations with TMS and ERP systems. A key differentiator is Movement’s approach to data quality. The platform goes “beyond aggregating data” to use artificially intelligent agents to clean, structure, and harmonize data so that it can be acted on efficiently.
As McCandless noted during the launch, “The three keys to powering responsible AI are aggregation, accuracy, and actionability. Our API-first architecture combined with AI voice and messaging agents to carriers enables the best outcomes for 2,000 shippers globally, allowing seamless connection of contextually rich data sets.”
