Caleb Naysmith
3 min read
In This Article:
At a recent Stripe Sessions event, Meta CEO Mark Zuckerberg joined Stripe President John Collison to discuss the transformative power of artificial intelligence (AI) in business and the broader economy. Zuckerberg’s remarks provided a candid look at how Meta Platforms (META) is leveraging AI to automate advertising and reshape enterprise workflows, with significant implications for investors and the company’s stock performance.
Zuckerberg acknowledged the rapid pace of AI development, stating, “AI is going to transform pretty much every category of product and every part of the economy.” He addressed the ongoing debate over whether the current enthusiasm represents a bubble, noting that even if it takes five to ten years for AI to permeate every enterprise workflow, progress has consistently outpaced expectations.
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“Being even more ambitious has been more predictive over the last few years about where things are likely going to be in the industry,” he said.
Zuckerberg’s most striking comments focused on Meta’s vision for AI-driven advertising. He described a future where businesses no longer need to create their own ad creatives, identify target audiences, or measure campaign performance manually. Instead, “any business can come to us and say what their objective is, how much they're willing to pay to achieve those results, connect their bank account and then we just deliver as many results as we can. I think it'll be one of the most important and valuable AI systems that gets built,” he explained.
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Meta’s roadmap aims to enable fully automated AI advertising by 2026, allowing businesses to launch campaigns with minimal input — potentially just a business URL and a budget. AI will handle creative generation, targeting, and optimization, making advanced marketing accessible to companies of all sizes and reducing the need for specialized marketing expertise.
Meta’s aggressive push into AI-powered automation is a key driver behind its strong stock performance in 2025. The company’s shares have surged 19% year-to-date, outperforming many of its tech peers. As of June 17, 2025, Meta’s stock currently sits just under $700, reflecting investor confidence in the company’s AI strategy and the broader digital advertising market.
