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Authentic Brands Group Is Buying Dockers for $311 Million

Jean E. Palmieri

5 min read

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Authentic Brands Group has flexed its considerable muscle — and its sizable bank account — to score another high-profile acquisition: Dockers.

In March, Authentic competitor Marquee Brands was on the verge of finalizing a deal to buy the men’s khakis brand from Levi Strauss & Co., but the volatile economic situation around tariffs forced Marquee to walk away, opening the door for Authentic.

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Under the terms of the deal, which was announced before the markets opened Tuesday, Levi’s has signed a definitive agreement to sell Dockers to Authentic for $311 million. The deal has the potential to ultimately reach up to $391 million through an $80 million earn-out opportunity based on the performance of the Dockers business under Authentic’s ownership in the years ahead.

“The Dockers transaction further aligns our portfolio with our strategic priorities, focusing on our direct-to-consumer first approach, growing our international presence and investing in opportunities across women’s and denim lifestyle,” said Michelle Gass, president and chief executive officer of Levi’s. “After a robust process, we are confident that we maximized the value of the business and that Authentic is the right organization to usher in the next chapter of growth for the Dockers brand. We thank the global Dockers team for their strong commitment and execution to building the brand, which continues to be the authority on khaki.”

Justin Chung for Dockers.

Justin Chung for Dockers.

Levi’s said it intends to return approximately $100 million of the net cash proceeds from the transaction to shareholders through share repurchases.

“Dockers is a natural fit for the Authentic model,” said Jamie Salter, founder, chairman and CEO of Authentic. “It’s a brand with deep roots, high awareness and a solid foundation in licensing — all things we look for when acquiring new brands. Dockers played a key role in shaping casual workwear as we know it today, and we see significant potential to build on that legacy and grow the brand across a variety of categories.”

The deal will happen in two parts, with the sale of Dockers’ intellectual property and operations in the U.S. and Canada expected to close around July 31, while the sale of the rest of the brand’s operations will be wrapped up around Jan. 31.