Skip to main content
English homeNews home
Story

Best Stock to Buy Right Now: Apple vs. Chipotle

David Butler, The Motley Fool

4 min read

In This Article:

It might seem like a strange comparison to pit Apple (NASDAQ: AAPL) and Chipotle Mexican Grill (NYSE: CMG) against each other, but these are two companies that are very popular among investors. While both face certain headwinds from things like tariffs and a bit of consumer uncertainty, I'm going to throw a real zinger out there, and call Chipotle the better investment at this time. Here's why.

First and foremost, let's look at how these two stocks have been doing. Over the last five years, Chipotle has been a much more consistent performer in terms of top-line revenue growth, expanding by 14.5% annually over the last few years. In comparison, Apple's momentum has slid since 2021, with revenue growth in the low single digits, and even negative 2.8% in 2023.

Burritos on a table.

Image source: Getty Images

Looking to 2025, both companies started out fairly strongly. Chipotle had year-over-year revenue growth of 6.4% in the first quarter, with a 7.7% increase in earnings per share to $0.28 per diluted share. Apple, in comparison, posted a 5% increase in revenue in its second fiscal quarter, while earnings were up a strong 8% to $1.65.

On a trailing basis, Chipotle is a bit more expensive than Apple, carrying a P/E ratio of 44.8 vs. Apple's price-to-earnings ratio of 31.2, but I believe my next point will explain why Chipotle is still the better buy.

Apple is a mature tech giant. Its iPhone, iPad, and Mac product lines have already penetrated global markets extensively. Growth now hinges on incremental innovations, services, and accessories -- areas that, while profitable, are already highly saturated and competitive. Take, for example, how many streaming services there are today as opposed to even a few years ago. Initiatives like Apple TV+ have a lot of competition now. Based on the sheer size of the company, it's going to be harder to hit high growth rates.

Chipotle, by contrast, is still in a robust growth phase. With fewer than 4,000 stores and plans to expand in North America rapidly, Chipotle isn't resting on its laurels. It also recently announced its intentions to begin opening stores in Mexico by early 2026. It has significant room for physical footprint growth with the addition of international markets, giving it an untapped global potential.