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Alphabet (GOOGL) Boosts YouTube Shorts Shopping With New Interactive Stickers

Abdul Rahman

2 min read

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Alphabet Inc. (NASDAQ:GOOGL) is one of the 10 best AI stocks to buy according to billionaire David Tepper. YouTube, a segment of Alphabet’s Google Services division, announced on June 18 that it was introducing shopping product stickers in Shorts. This feature within YouTube’s Shorts format is an update that, as per the announcement, aims to simplify the purchasing process for viewers and increase earning potential for creators.

Alphabet (GOOGL) Boosts YouTube Shorts Shopping With New Interactive Stickers

Alphabet (GOOGL) Boosts YouTube Shorts Shopping With New Interactive Stickers

Photo by Firmbee.com on Unsplash

Initially, YouTube Shorts had a “Shopping” button, but the product team felt it was “less prominent.” As such, the updated version is more interactive and visual. The new stickers directly indicate that products within the Short are available for purchase. A sticker is automatically generated based on the first tagged product in the Short, and users can resize and reposition it via the mobile app. When multiple products are tagged, a down arrow on the sticker allows users to view and explore the complete product list.

The YouTube team said that in a trial conducted in the U.S. in May 2025, Shorts featuring these new product stickers saw over a 40% increase in product clicks compared to those with just the traditional Shopping button.

Alphabet Inc. (NASDAQ:GOOGL) is a California-based global technology holding company. It is the parent of several popular brands, including Google Search, Google Maps, YouTube, Gmail, Chrome, and Android. The company also offers cloud services and makes hardware. It also invests in emerging areas such as self-driving cars (Waymo), health tech (Verily), and internet access (Google Fiber).

While we acknowledge the potential of GOOGL as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

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Disclosure: None.