GlobalData
2 min read
American TV star Jon Taffer has entered a joint venture with Craveworthy Brands for national expansion of his full-service pub franchise, Taffer's Tavern.
The collaboration aims to combine Craveworthy's capabilities in restaurant growth with Taffer's footprint in the market to enhance brand experience and unlock new growth opportunities.
The partnership will leverage Craveworthy's diverse portfolio, which includes 17 brands and recent additions such as Shaquille O'Neal's Big Chicken and Ndamukong Suh's Kinnamōns.
Craveworthy CEO and founder Gregg Majewski stated: "When you meet people who care as deeply about hospitality as you do, you know there's something meaningful cooking. We believe great operations are at the core of Craveworthy's success and when it comes to top-tier operators in this space, no one stands out more than Jon Taffer.
"We're proud to welcome a brand that shares our passion and commitment to cultivating the best-in-class restaurants, paired with a modern approach to growth. That's what drives us, and that's why this feels like such a natural fit."
Taffer’s Tavern brings its blend of old-world pub and modern dining experience, featuring a "fast-craft" cocktail programme and a selection of local and national liquors.
Guests can expect a floor-to-ceiling bar, offering local beer options and a wine programme.
Craveworthy is set to enhance the brand's restaurant operations and scale its national presence through a franchise programme.
This presents an option for experienced restaurant operators and entrepreneurs eager to enter the sector, backed by advanced systems, technology and a business model.
Jon Taffer stated: "After more than 40 years and hundreds of concepts, I created Taffer's Tavern to connect with people at a deeper level — through food, beverage and environment. That's why partnering with Craveworthy makes so much sense. We share a passion for great food and beverage, exceptional service and building systems that truly work for operators.
"With their support and creativity behind us, Taffer's Tavern is positioned to grow faster, smarter, and with the kind of integrity that defines a world-class brand. My entire career has been built on empowering operators to deliver unforgettable experiences to their guests — and that's exactly what this partnership is all about."
The joint venture follows Craveworthy Brands' previous strategic move in November 2024, when it partnered New Summit Capital Advisors to form Global Taste Brands.
